Creative Consulting Group

Chelsea Football club hong kong launch

	In order to build the AP football regime with its base in Hong Kong, Chelsea Football Club appointed a local
	merchandising partner in the Asia Pacific region. The official launch event took place at Harbour Plaza Hotel in
	Hong Kong and Mr. Peter Kenyon, Chief Executive of Chelsea FC was there to officiate the event.
	Celebrity endorsement by famous local model Rosemary and Chelsea official products were on display during the
	show which attracted more than 50 local and international media representatives.
	With a whole team of Chelsea Football Club senior officials coming to Hong Kong, this drew large media coverage
	and numerous fans who took the opportunity to meet their idols.

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